The company has recently set up a Los Angeles office to house writing and production talent, though all the technical work and most of the games come from Europe, in particular Frackers’ native Netherlands and the UK.

The company tries to make the themes of the infographic topical (yesterday’s was a mock-poll asked American women who they think should be Warren Beatty’s first lady) and they are never repeated. It can therefore accept content created using Macromedia’s tools, but within a strict set of guidelines, according to company chairman and CEO Michiel Frackers. It can be viewed using its 700K player, which is downloaded once from its web site. San Francisco-based BitMagic licensed Macromedia Inc’s Director and Flash tools to create short animated comedies and commercials and has also licensed games, which put together make up its daily edition, which is two to three minutes long. It has also found during testing over the past couple of months that many users re-run the daily addition, as the company calls it after lunch as a pick-me-up to get them through the afternoon, hence the firm’s tagline, a great little waste of time. It is hoping that users will want to start their day watching a short series of cartoons interspersed with short commercials before they settle down to whatever it is they do.

But newly launched BitMagic NV believes it can take that one step further and sell some cars, books and other stuff along the way. Comedy on the internet is usually confined to the distribution of jokes of varying quality and levels of taste among friends.

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